Case Studies

Work :: Case Studies – 63Building

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123sem is the driving force drawing attention from consumers Brilliant and unparalleled marketing strategy for your success of business in Korea 123sem goes with you.

4. The 63 Building

Korea 63 City as one of the best dating sites


Maximization of the number of people visiting Korea 63 City through online marketing


  • Emphasis on the filming location for the TV series ‘Queen of Housewives’
  • Intimate approach to future customers through parody
  • Focusing on attracting future consumers by creating issues through parody production



  • A significant increase in phone calls for restaurant reservation due the online viral marketing for the brand which appeared in the TV series ‘Queen of Housewives’
  • ‘Best Dating Site for Young Couples in Seoul – Visit on Weekend’ exposed on DAUM, 310,000 page views reached!

With friendly and intimate topics, issues for Korea 63 City were created, getting closer to future customers.

Case Studies


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