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“Clear the way! Korea’s flagship subcompact car is coming!”
Strengthening online brand marketing such as public opinion management and improvement of brand competitiveness to be prepared against the government’s deregulation on subcompact cars in 2008 and release of new cars by rivals
- To manage online public opinions to be prepared against the government’s deregulation on subcompact cars and release of new cars by rivals
- To manage brand reputation by pushing down negative contents
- To maintain and strengthen brand power as Korea’s No. 1 subcompact car through word-of-mouth
- To strengthen brand loyalty by emphasizing brand strength and exposing brand contents
- To expose brand on the portals through the creation of high-quality contents and create issues
- To draw attention from consumers and make them voluntarily participate through the production of creative contents
- Reputation management and strengthening brand loyalty by pushing down negative brand contents and exposing positive brand contents on top
- Strengthening brand loyalty through emphasis on comparative advantage and brand strength and drawing attention from uninterested consumers
- Listing over 300 brand and subcompact car-related search keywords on top of the blog, brand propaganda effects
- Exposure of the brand on the portals by creating issues with hit contents, making consumers voluntarily participate and share contents, spread of contents
As rivals release new cars with the government’ deregulation on subcompact cars, it was urgent to bring down the popularity of rivals’ cars and create issues for the upgraded Matiz. Based on Blue SMO’s technical knowhow and social networking, we were able to kill two birds with one stone. In particular, the new Matiz was exposed on DAUM and even through new articles.