Case Studies

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4. The 63 Building

Korea 63 City as one of the best dating sites

Background

Maximization of the number of people visiting Korea 63 City through online marketing

Strategy

  • Emphasis on the filming location for the TV series ‘Queen of Housewives’
  • Intimate approach to future customers through parody
  • Focusing on attracting future consumers by creating issues through parody production

Effects

 

  • A significant increase in phone calls for restaurant reservation due the online viral marketing for the brand which appeared in the TV series ‘Queen of Housewives’
  • ‘Best Dating Site for Young Couples in Seoul – Visit on Weekend’ exposed on DAUM, 310,000 page views reached!

With friendly and intimate topics, issues for Korea 63 City were created, getting closer to future customers.

Case Studies

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