Major CPC Programs for Korea Market
- Naver ClickChoice
CPC for Naver. #1~#10 sites/pages are exposed at the top of SERP with the name “Power Link”, and #11~#15 are exposed at the middle of SERP.
- Google Adwords
World-wide CPC program by Google
Daum CPC covers Daum, #2 search engine in Korea, and Nate (another popular portal).
General Budget Allocation
Naver’s Search Interface
Google VS Naver
Average Line Strategy (for click maximization)
Each month, 123sem analyzes your CPC campaign thoroughly, pushes-down low-performing keywords below the average line (avg. cpc), and enhances high-performing keywords above the average line.
This core strategy results in more clicks for the same budget constantly.