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  Research
Center > Case Study > Case Studies |
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A. Korea National Tourism
Organization
B. Samsung Electronics
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| B.
Samsung Electronics |
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| Global
Search Engine Branding for Samsung: Maximizing brand
visibility on major search engines worldwide!
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| 1.
Situation |
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In 2001, Samsung Electronics
(www.samsung.com) requests global search engine
brand marketing as a part of its entire corporate
branding strategy. The purpose of this campaign
is to optimize www.samsung.com (www.samsungelectronics.com)
to be listed on the top of major and local
search engines worldwide. |
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| 2)
Problem |
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When an internet user (potential
or loyal customer) makes a search by a keyword
"Samsung" or "Samsung Electronics"
on one of major or local search engine, www.samsung.com
had not appeared on the first 3 pages of search
results (the visibility was only about 30%).
This problem causes inconvenience to potential
online customers and lowered Samsung's online
brand recognition. |
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| 3)
Solution |
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123SEM & its global SEO(Search
Engine Optimization) partners work together
to integrate Natural SEO into www.samsung.com
and the regional (local) web sites of Samsung.
123SEM & global partners optimizes Samsung's
web sites through Natural SEO (organic/algorithmic
SEO) that consists of algorithmic keyword
placement in the content of the web site,
title & meta coding, link popularity enhancement,
paid inclusion, information pages, and directory
listing & effective web copywriting. |
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| 4)
Result |
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¡Ü Search engine visibility
has been increased from 30% up to 97%. 1st
page listings from 20% to 95%
¡Ü Web site traffic has been dramatically increased
(data by log analysis)
¡Ü Alexa ranking has been rapidly increased
during this campaign: Samsung.com from 3,000
to 1,500, Samsung USA from 23,000 to 5,000,
Samsung China from 50,000 to 8,000 |
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| 5)
Summary |
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Through SEM (Search Engine Marketing),
Samsung Electronics was able to provide convenience
to potential site visitors worldwide to find
Samsung's official web sites quickly. Samsung
could not only enhance its online brand value
and loyalty by exposing its web sites on the
top of major and local search engines but
also enjoy hundreds of thousands new visitors
all over the world every month. |
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| Region |
Before |
After |
| Major SE(USA) |
39.1 % |
97.6 % |
| CANADA |
16.7 % |
100 % |
| AUSTRALIA |
54.5 % |
100 % |
| UK |
46.1 % |
100 % |
| FRANCE |
73.1 % |
100 % |
| ITALY |
40.9 % |
100 % |
| SPAIN |
66.7 % |
92.9 % |
| PORTUGAL |
0 % |
93.8 % |
| BRAZIL |
28.6 % |
94.4 % |
| CHINA |
0 % |
93.8 % |
| JAPAN |
57.7 % |
95.4 % |
| AVERAGE |
38.4 % |
97.1 % |
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