Blended search optimization a must-do for marketers
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2008-04-21 08:47:00, Hit : 1,774, Vote : 278
Marketers would do well to make sure their online images, video and press releases are optimized for natural search. A new study, published Monday by search agency iProspect, indicates searchers using the major engines are more likely to click on image, video or news link within the main, blended search results page than vertical-search results. (An example of a vertical search would be searching within the Google Images tab for a photo of Warren Buffett.) Vertical offerings from the major engines historically have been largely ignored, according to the study.
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