Opinion is sharply divided on what effect Google¡¯s new ¡°site search box¡± will have on industry stakeholders—advertisers, SEO practitioners and publishers. Some marketers are decidedly unhappy, while others are more optimistic.
Earlier this month, Google quietly rolled out the new feature, a search box that appears on the Google¡¯s search results page that gives the Web surfer the opportunity to further refine their search while still on the Google results page. It also gives Google more real estate on which to sell ads.